Should we run Facebook ads in 2025?
We are the Top Digital Marketing Agency in MALAYSIA
Massive Market Share
According to Semrush, Facebook is the third most visited website, right behind Facebook and Youtube. Not only have massive traffic, but this platform also has 2.7 billion users active monthly worldwide. Facebook ads are incredibly worth it for businesses that want to reach broad audiences, convert leads and generate new leads.
Powerful Targetting Capabilities
Facebook tracks users not only on their platform but also tracks users off-Facebook across the internet. All the data from websites, apps, pixels, cookies, and even physical places are sent back to Facebook. This information helps the targeting algorithm of Facebook accurately, following the efficiency and effectiveness of the campaigns.
The decline in Organic reach
Content used to play an essential part in Facebook Marketing in the past. However, after Facebook adjusted its post distribution, the Facebook page now only reached 2.2% of total followers on average, which is a tiny percentage. Therefore, an excellent social media strategy must combine unpaid and paid content.
